McDonald’s is considering adding a $5 meal option to its menu to lure consumers back amid rising prices.
This $5 meal option would give consumers a choice between a McChicken sandwich or a McDouble cheeseburger, in addition to a side of french fries and a soft drink, according to a report.
All four of these items are available on the McDonald’s $1-2-3 Dollar menu, though some have criticized this menu for having no items on the menu that cost only $1.
McDonald’s has received complaints from consumers regarding the chain’s rising prices, and executives have said the chain would work to offer more deals. While sales increased 1.9% between January and March, it is below the 2.1% increase that had been forecast.
“The consumer is certainly being very discriminating in how they spend their dollar,” McDonald’s President and CEO Chris Kempczinski said. “It may be more pronounced with lower-income consumers, but it’s important to recognize that all income cohorts are seeking value.”
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The report of McDonald’s plan to introduce a $5 meal option comes as Wendy’s, another fast food chain, already offers a $5 “Biggie Bag” to customers. When purchasing this, customers get a burger, a small order of fries, four chicken nuggets, and a soft drink.
The Washington Examiner contacted McDonald’s for comment.
